Based on the data announced by TSI, the volume of retail sales increased by 4.6 percent in May 2018, compared to the same month of the previous year. And, the turnover data in the retail sector increased by 19,5%, compared to the same month of the previous year. The brands that are satisfied with their sales and turnover have started to open their second or even third shops. Such that, 15 brands have already opened their second shops at Viaport Asia Outlet which is one of the biggest shopping centres in our country, while a famous simit (bakery) brad launched its third shop in the past few months. Welcoming approximately 2 million people a month at its 224 stores, Viaport stands out as one of the most popular shopping centres in Europe, which attracts the highest number of visitors. “BRAND DIVERSITY AND “OUTLET” OPPORTUNITY APPEALS TO THE VISITORS!”

Stating that they are one of the malls with the highest occupancy rate in Turkey, Ogun Turanlı Managing Director of Via DMC explains, “For the brands, it is an important opportunity for long-term investments to be at the MALLS that are properly structured at the right location, rather than appearing at all the MALLS. The brands seeking a proper structuring make use of these opportunities and open their second and even third shops, just like at our MALL”. Expecting that the retail sector would keep on rising the turnover rates in 2018, Turanli notes, “The factors such as the duration of the sales and discounts and setting the prices and brand diversity based on the purchasing power (affordability) have a direct effect on sale success in the retailing. We anticipate that the MALLS offering an “Outlet” service will wriggle themselves easily out of their rivals this year and the following years.

“WE BUILT ONLY SHOPPING CENTRES BUT ALSO LIVING CENTRES”

Stating that Viaport is a mall that can address everyone thanks to its mix of brands, Turanli remarked, “In Viaport, you can see the stores of the brands which appear at any shopping centre, along with the outlet stores of the luxury brands. We are a shopping centre that suits everyone and every budget. I think one of the most important reasons why we attract so many visitors is the brand diversity. Also noting that they created shops that are totally different from the usual mall architecture, Turanli added, “Visitors now prefer outdoor living centres, other than the classical shopping centres. They meet their shopping needs as part of social life. For this reason, Viaport Asia differs from its rivals, as a living centre that offers the opportunity for accommodation, along with the amusement and social life units.” Emphasising that they attach great importance to the customer satisfaction and loyalty, Turanli said, “For the comfort of our guests, we go through all details carefully and improve ourselves accordingly. The families who visit us for shopping enjoy their shopping without feeling bored at all. When the children play in the amusement park, their parents can have something to eat and have their coffee by the lakeside. We feel happy when we see happy people on the streets resembling the European streets. In addition, we are tightly committed to the outlet concept, the brands are obliged to keep outlet product by 70 percent, this is something we monitor. In this way, our guests can buy quality products at more affordable prices.

WORLD’S BIGGEST KOTON STORE AT VIAPORT!

One of the distinguished garment brands in Turkey, Koton has opened its biggest store in the world at Viaport. At the store with a total area of 4,700 square meters, which includes all categories and collections, particularly for women, men and kids, there are clearance sales as well as new season collections. The world's biggest Koton store, with an area of 1998 m2 allocated for women, 1375 m2 for men and 564 m2 for kids, is just a single-storey store.

TWO SHOPS OF THE SAME BRAND AT THE SAME MALL

One of the biggest outlet shopping centres in Turkey, Viaport Asia keeps on expanding. Offering its customers nearly 50 new brands last year with its 22 thousand sqm new stage, Viaport Asia increased the total number of its shops to 224 this year. LCW, Defacto, Guess, Mavi, Penti, Atasay, Parfume Point, Kemal Tanca, Damat Tween, HD Iskender, Baydoner, Pidem, Burger King and Starbucks opened their second shops at Viaport hosting the most distinguished brands of the world. Rendering services to its customers on outdoor shopping streets, Viaport offers the chance of affordable shopping thanks to the outlet shopping concept.